Did you love to visit the bead shop when you were a kid? It was one of my favorite places. All those pretty beads in neat little bins, just sitting there, waiting for you to create a masterpiece. You know what’s even more fun? A party that evokes that same feeling, only now with adult beverages and the beautiful Eddie Borgo for Target collection.
I was super excited to hear Eddie had teamed up with Target for an exclusive new collection. I’ve been a fan of his work for a while now, and given my own experience with Target, I was particularly eager to see what this pair was up to.
What struck me first was how broad the collection is. The line is all about personalization and creativity with tons of fun and futuristic elements designed to add a personal touch to each and every piece.
It’s obvious Eddie & Target put a ton of thought into the product and the quality. I was impressed with the level of detail that was put into the customizable pieces.
Some friends and I had the opportunity to play with almost the entire 100 piece collection at my own DIY party. With all of the options available, each girl was able to customize a few different accessories.
I love this collection because you don’t need to be a “creative” to design your own unique piece. There is no instruction manual or “wrong way”. That’s the beauty of it! You get to add your own spin to the collection to reflect your unique personal style.
Kudos to Target and their ability to continually offer great design at affordable prices, available to everyone.
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Collection Overview:
Eddie Borgo for Target lifestyle collection marks a number of firsts for the Eddie Borgo brand, including customizable products, home décor pieces, new silhouettes and materials. The collection, which celebrates individuality and creativity, launched July 12th and is available at select Target stores and on Target.com.
Eddie’s collection, with prices ranging from $7.99 to $49.99, includes nearly 100 jewelry, accessories and wall décor items that can be easily customized. The line features jewelry and accessory bases that can be hand-assembled with components, including studs, charms and totems to custom-create pieces.
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Eddie Borgo is a New York-based American luxury brand that redefines the idea of modernity in lifestyle accessories, jewelry and leather goods. Eddie fell into jewelry design based on his love of sculpture and the idea that every item should feel like a piece of art that can stand alone.
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Event Space: Union Park Marketing
Sweet & Savory Snacks: The Bachelor Farmer
Florals: Munster Rose
Event Design: extraextra creative
Photography: Colleen Eversman, 2nd Truth
Styling: Judith Marilyn
Water Color Print: Anewall
Creative Direction: Wit & Delight